Conscious Beauty®
Choices for you & for your world®
We believe in making a positive impact on you and leaving a positive legacy for our world. That's why we’re giving you more choices and guidance, and celebrating brands that share your values.
The Beauty Dropoff
We’re partnering with Pact Collective, a nonprofit working to help end packaging waste by collecting hard-to-recycle beauty empties to help less end up in landfills. The Beauty Dropoff™ is available at all Ulta Beauty locations.
A conscious movement takes a community. We’ve partnered with experts in product development, sustainability and brand leadership to act as trusted advisors.
Conscious Beauty at Ulta Beauty standards do not apply to products on clearance.